Helen Barry is the Creative Director, head wordsmith and snapper of words + pictures.

With more than 20 years experience in the media and entertainment industries, Helen’s honed her skills over multiple channels. From editing for film, TV drama and TVCs to writing and subediting for custom publishing titles (Qantas, Foxtel, Optus, Austar) and the web (blogging, reviews, copywriting and social), her diverse storytelling expertise allows her to cut through the noise and get eco, ethical and sustainable brands noticed online.

When she’s not wearing her words + pictures hat, she’s engaging with online eco communities through on her contributor-based Zero Waste lifestyle blog  WOWW: War On Waste Weekly social channels @waronwasteweekly @ecobabycino and encouraging others to banish plastic from their bathrooms with her handmade WOWW Zero Waste Soap!